A website should be designed in such a way that it has an understandable level of navigation. Web designed and developed in order to a have proper navigation , as no one likes to get into a troublesome website where user don’t know how to go to the next level or next page. Also a website should have good content. If the site doesn’t have anything that is worth reading, no one goes there. If a website has an interesting topic, then visitors are eager to read it. It should be something that hasn’t been done before, or something topics that needs to have a broader amount of information. For that it should have a lot of good, well-written content. People enjoy new content and news. Sites should be periodically updated with new informations and news. So try to stay up to date with it. This helps keep the visitors coming back to same sites.